Add a logo to a photo

Putting a logo on a photo is how you make an image unmistakably yours, whether for social posts, a portfolio, product shots, or proofs sent to a client. Done well it credits the work and reinforces a brand; done badly it covers the subject or looks pasted on. This guide covers the file to use, where to place it, and how heavy to make it.

Use a transparent logo

The single biggest factor is the logo file. A PNG with a transparent background shows only the mark itself, so it sits over the photo cleanly with nothing boxing it in. A logo saved on a solid colour will bring that rectangle along with it.

If your logo only exists on a white background, it is worth making a transparent version once and reusing it. A transparent PNG is the format that lets a mark blend into any photo, light or dark.

Vector SVG logos work too and stay crisp at any size, which is handy when you want the mark large on a high-resolution image.

Placement and size

A corner is the default for a reason: it claims the image without sitting on the subject's face or the focal point. Drag the logo to the corner with the least busy background so it stays legible, and give it a little margin from the edge.

Keep the size restrained. A brand mark is a signature, not a headline, so it should read clearly without dominating. Scale it up only when the logo itself is the point, such as a deliberate brand stamp on a plain backdrop.

Because the preview is exactly what downloads, you can judge the balance against the real photo and nudge the size and position until it feels right.

Opacity, and logo versus watermark

Lowering the opacity turns a solid logo into a subtle mark that brands the photo without competing with it. That is often the right call for photography, where the image should lead and the logo should whisper.