App Store screenshot generator

The screenshots are the single biggest lever on an App Store listing, because most people decide from the first two or three images without reading a word. A bare screen capture rarely sells; a framed screen with a clear headline does. This guide covers the sizes Apple needs and how to build a set that earns the install.

Get the sizes right first

Apple needs portrait screenshots at fixed pixel sizes: 1290 by 2796 for the 6.9-inch iPhone, 1242 by 2688 for the 6.5-inch, and 2064 by 2752 for the 13-inch iPad. A modern 6.9-inch set covers the iPhone listing, and you add an iPad set only if your app ships on iPad.

This studio locks the canvas to the size you pick, so you design once and export at the exact dimensions. That removes the most common rejection, a screenshot that is a few pixels off the required aspect.

Capture your app screens at full resolution on a real device or simulator so they stay crisp once they are scaled into the frame.

Lead with a headline, not a raw screen

The top apps almost never show a plain screenshot. They pair a framed screen with a short benefit headline, because the headline carries the message even at thumbnail size in search results.

Keep each headline to a few words that name one benefit, and let the screen behind it prove the point. Put the strongest benefit on the first screenshot, since that is the one most people see.

Use the same font, background and headline position across the set so the listing reads as one designed thing rather than a pile of unrelated images.

Build the set and ship it

Pick a background that contrasts with your app's interface so the device stands out, then frame each key screen and write its headline. Five to eight screenshots is a typical, effective set.