Amazon's main image rule is pure white at RGB 255, 255, 255, the product filling at least 85% of the frame, no overlays, and 1600 pixels on the long side for the zoom feature. Drop your photo and the studio cuts it out, composites it on white, then exports Amazon-ready.
Drop your product photos
JPG, PNG, WebP or HEIC. Up to 12 photos. Studio will pick the squarest one as your listing hero — you can swap it after.
Everything stays in your browser. No upload.
Files never leave your device
Runs in your browser
Free, no signup
How it works
1
Drop the hero
Any product photo, including ones with a busy or coloured background. The cut-out handles it.
2
The studio applies Amazon's spec
Subject composited on pure white at 1600 square, JPEG output under the 10 MB cap, no overlays.
3
Download Amazon-ready
An amazon/ folder with the hero on white plus gallery photos. Drag into Seller Central.
What this Amazon image tool does
Pure white at 255, 255, 255
The hero is composited onto literal white, the only value Amazon's image-policy check accepts.
1600 px enables zoom
Amazon's minimum is 1000 px on the long side. The studio targets 1600 because that is the value commonly required for the zoom feature.
No overlays on the hero
Watermarks, text, logos and borders are forbidden on the main image. The studio's export does not add any.
How Amazon compares to the other marketplaces
Amazon's pure-white-background rule is unique among the five marketplaces covered. The table compares the published rules side by side; the Amazon row is highlighted.
Produce a compliant main image without a studio shoot per SKU.
Multi-channel
Migrating from Shopify or Etsy
Turn an existing lifestyle hero into an Amazon-compliant one without a re-shoot.
Dropship
Dropshippers refreshing supplier photos
Supplier photos often fail Amazon's main image rule. One pass through the studio fixes the background.
Launch
First-time Amazon listings
Avoid the most common reason new listings get suppressed.
Tips that help
1
Tighten the crop before importing
A small product in a wide frame fails Amazon's 85%-fill rule, even on white. Crop in tight first.
2
Put lifestyle photos in the gallery, never the hero
Slot two onwards accepts lifestyle, in-context and infographic images. Slot one stays pure white.
3
Avoid drop shadows on the hero
A soft shadow that fades into the corners can register as non-white. A clean cut-out without a shadow passes.
4
Check for leftover watermarks
If the source photo came from a Shopify or Etsy export, it may have a watermark baked in. Re-export from the original.
What Amazon's main image rules actually require
Amazon's image policy is the strictest of any large marketplace, and the strictness applies only to the main image. The gallery rules are much looser. The sections below cover what the policy actually says, where the line between compliant and non-compliant sits, and how the studio handles the white-background step.
The four hard rules on the main image
Pure white at RGB 255, 255, 255. The check is literal: off-white seamless paper (around 250, 250, 248) and white-with-a-vignette both fail.
Product fills at least 85% of the frame. A small product centred in a wide white canvas fails the same rule that a non-white background would.
No overlays. Text, logos, watermarks, borders, props and sale stickers are all listed in the policy. A subtle URL in the corner is enough to fail.
Minimum 1000 pixels on the longest side. Amazon's zoom feature activates above the minimum; 1600 is commonly required for it.
The gallery rules are much looser
The main image satisfies the buybox cut-out requirement. The gallery is where lifestyle, packaging, dimension diagrams, annotated feature callouts and back-of-product shots belong.
There is no published Amazon constraint on backgrounds, overlay text or props in the additional images. A product worn or held by a person, on a kitchen counter, or with feature labels overlaid is all allowed in slots two onwards.
Amazon allows up to eight additional images in most categories, taking the total to nine including the main.
How the studio handles Amazon
Ticking Amazon switches the export pipeline into Amazon mode for the hero only. The source photo runs through an in-browser cut-out, the subject is composited onto a 1600 × 1600 pure-white canvas, and the result is encoded as JPEG under the 10 MB cap.
The same source photo, when Etsy or Mercari is also selected, is rendered separately for those marketplaces with the original background intact. They are independent renders, so an in-context Etsy hero and a cut-out Amazon hero come out of the same upload.
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Gallery photos go through with the original background. The studio does not invent overlay graphics for the gallery slots; annotated infographics belong to a designer.
The patterns that most often fail Amazon's check
Seamless paper that looks white but reads as off-white to the policy check. The studio's cut-out-on-white avoids this by compositing onto literal 255-white.
A drop shadow under the product that fades into a non-white pixel near the corners. A clean cut-out without a shadow passes.
A watermark baked into a source photo from a previous marketplace. Sellers cross-listing from Shopify or Etsy run into this most often.
A product that fills only 50 to 60% of the frame. Tightening the source crop before bringing it into the studio fixes it.
Why Amazon main images get suppressed
Amazon enforces the main image rule programmatically. The patterns below are the most common reasons new listings get suppressed or existing ones get a violation notice.
Background is off-white
Documented rule
Cause: Seamless paper around RGB (250, 250, 248), a soft vignette, or a faint shadow that bleeds into the corners. Amazon's check is literal at 255, 255, 255.
Fix: Use the studio's cut-out-on-white mode for the hero. It composites the subject onto a 1600 × 1600 canvas of exact-255 white.
Product fills less than 85% of the frame
Documented rule
Cause: Small product centred in a wide canvas. The rule is the same as a non-white background even if the rest of the frame is pure white.
Fix: Tighten the source crop before importing. The studio cannot grow the product, only frame what you give it.
Overlay text, logo, watermark or border on the main image
Documented rule
Cause: A small URL, SKU number, or sale sticker baked into the source photo. Common when reusing a hero from a Shopify or Etsy export.
Fix: Re-export from the original photo, or run the source through a background removal that strips the overlay along with the backdrop.
Main image under 1000 pixels on the longest side
Documented rule
Cause: Amazon rejects below 1000 px. The zoom feature also fails to activate without a higher resolution.
Fix: Upload at 1600 on the longest side or higher. The studio's Amazon default exports at 1600 × 1600.
Animated GIF used as the main image
Documented rule
Cause: Amazon accepts JPEG, TIFF, PNG and GIF, but the main image cannot be animated.
Fix: Export a static JPEG. The studio outputs static JPEG by default.
Apparel main image is a flat-lay instead of an on-model shot
Documented rule
Cause: Amazon's Clothing category requires the main image to show the garment worn on a model, not a flat-lay or hanger shot.
Fix: Re-shoot with a model. The studio handles the file spec, not the styling.
Amazon workflows the studio covers
Three Amazon workflows where the studio's cut-out-on-white step removes a manual rework.
Private-label launch, six gallery slots
First Amazon listing for a new SKU with photos from a phone or studio shoot.
1Shoot the product on any clean surface. The hero gets cut out automatically; the studio does not need a perfect backdrop in the source.
2Add five gallery slots: lifestyle shot, packaging, infographic of features (you design this separately), dimensions, what is in the box.
3Open the Amazon resizer and drop all six in. The hero is set automatically based on which is squarest.
4Build the pack. The amazon/ folder has the hero composited on 255-white at 1600 × 1600 and the gallery at the original background.
5Upload to Seller Central. The cut-out hero satisfies the main image rule on the first pass.
Fixing a suppressed listing
Amazon suppressed the listing for a main image violation.
1Check the violation notice for the specific rule cited (background, fill ratio, overlay).
2Re-export the hero photo through the studio's Amazon mode, which forces 255-white and removes any non-product elements via cut-out.
3Upload the new hero in Seller Central. Suppression usually lifts on the next compliance check, often within 24 hours.
Migrating Shopify product photos to Amazon
Existing Shopify catalog photos need to become Amazon-compliant heroes.
1Export the existing Shopify hero photos at the highest resolution available.
2Drop them into the studio with both Shopify and Amazon ticked.
3Build the pack. You get a shopify/ folder (original background, 2048 × 2048) and an amazon/ folder (cut-out on 255-white at 1600 × 1600) from the same source.
4Replace Amazon's hero photos; the Shopify photos stay untouched.
Amazon category gotchas
Amazon's main image rule has category-specific overrides that catch sellers most often in Apparel and Books.
Apparel (Clothing, Shoes, Accessories)
Documented
The main image must show the garment on a live model. Flat-lay, hanger or ghost-mannequin shots are not accepted as the main image in most Apparel subcategories.
Books
Documented
The main image must be the front cover. No additional graphics, overlays or promotional text on the cover itself.
Grocery and consumables
Documented
Front-of-pack is the main image. Nutrition labels go in additional images. Translucent or shrink-wrapped packaging must be on a pure white background.
A+ Content / Brand Store
Documented
A+ Content (the lifestyle section below the buybox) has its own image specs and allows overlay text. Do not confuse A+ Content rules with main image rules.
Variant images (parent / child)
Documented
Each variant (colour, size) gets its own main image. The same product photographed once is not enough for variant listings.
Frequently asked questions
Honest answers to what people ask before using this tool.
Further reading
Independent references if you want to go deeper on the formats and tradeoffs.
